About

The name 11:11 represents alignment, timing, and clarity. It’s a symbol of moments that feel meant to be.

The studio was designed with that feeling in mind; where movement, space, design and energy come together with a clear purpose.

Our mission is to deliver an elevated Pilates experience that builds strength, focus, and confidence through intentional movement. 11:11 Pilates was created from a belief that fitness should feel both powerful and personal. In a landscape where high-intensity workouts often lack intention or beautifully designed studios lack substance.. 11:11 exists at the intersection of both.

Founder Story

signature standard of precision to the San Diego fitness community

Recognized for her advanced Xformer programming and meticulous attention to form, Hailey has built a reputation for classes that are deeply challenging and undeniably effective. Her approach blends athletic intensity with thoughtful sequencing, creating results that feel earned.

11:11 is not just a studio concept. It is something she built alongside her family, pouring time, intention, and care into every detail of the space. From the programming to the atmosphere, the studio reflects a shared commitment to quality.

Beyond the workouts, Hailey has cultivated a culture rooted in community consistency, and connection. She balances her high standards with genuine presence and her fun and positive energy, fostering an environment where women feel seen, supported, and proud of their progress.

At 11:11, her influence extends beyond the method.

It shapes the rhythm of the room, the energy of the community, and the feeling that you have stepped into something built with purpose.

The Method

What sets 11:11 Pilates apart is the combination of dual-modality training, founder-led programming, and elevated design. Heated mat and Xformer Pilates exist under one roof, creating a complete and versatile movement practice.

Heated Mat

Performed on the floor in a warmed studio environment…

Heated Mat Pilates

Heated Mat Pilates is performed on the floor in a warmed studio environment. The added heat increases circulation, enhances muscular activation, and deepens the mind-body connection. You discover muscles you forgot you even had. Classes are built around controlled, bodyweight-driven movements with the option to layer in light resistance and props. Expect longer time under tension, core-focused sequencing, and continuous flow to the beat of the music for an immersive experience.

Benefits include:

•  Increased flexibility and mobility
•  Enhanced muscular endurance
•  Elevated heart rate in a low-impact format
•  Deep core activation
•  Detoxifying sweat without joint strain

Modern Xformer

Performed on a specialized resistance machine designed... 

Heated Mat

Performed on the floor in a warmed studio environment…

Modern Xformer Pilates

Modern Xformer Pilates is performed on a specialized resistance machine designed to create constant tension through spring-based loading. Unlike traditional reformers, the Xformer intensifies slow, controlled movement by minimizing momentum and maximizing muscular engagement.The result is highly targeted strength training with minimal joint impact. Trust us; every inch is earned.

Benefits include:

• Deep muscle fiber activation
• Advanced lower-body and core strengthening
• Increased time under tension for results
• Sculpting and muscular definition
• Progressive overload through controlled resistance

Modern Xformer

Performed on a specialized resistance machine designed... 

Heated mat refines you.
Xformer defines you.

One builds control. The other builds power. Both expect consistency. It is not trend Pilates. It is commitment Pilates. Every element of the 11:11 studio experience is intentional — from lighting and materials to sound and flow. The space is designed to balance contrast: dark and light, intensity and calm, structure and fluidity.

One builds control. The other builds power. Both expect consistency. It is not trend Pilates. It is commitment Pilates.

Every element of the 11:11 studio experience is intentional — from lighting and materials to sound and flow. The space is designed to balance contrast: dark and light, intensity and calm, structure and fluidity.